The Rising Concept of Franchising

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Earlier, I had to rush 10 km from my house, just to have a bite of my favourite ‘Aloo tikki’ from Bobby Tikki Wala (BTW). Such was the craving, and the solution was to travel. However, now I have 2-3 BTWs within the 2-3 km radius with Free Home Delivery option hanging at their doors. My family was thrilled and phrased it like, “they have come to our town too”. Indeed, they have. Not just BTW, but the concept of franchising along with many of your favourite brands.

According to IBEF, the Indian food market is currently valued at US$ 1.3 billion and is growing at a CAGR of 20% CAGR which is expected to cross US$ 2.8 billion by 2015. This signifies the huge potential and the pool of opportunity this industry has to offer, and the success of Dominos by Jubilant Foodworks Ltd (more than 800 restaurants in 170 cities in less than 2 decades), or Subway’s plan to operate 1000 outlets in India by 2015 (involving an investment of Rs. 300 crore), demonstrate the success and a glimpse of future for food franchising in India.

The trend of franchising has shifted gears in the last few years in India. Among the main reasons contributing to this shifting, are the rise in the delivery sector, the organizing of the food sector and changing preference of consumers towards fast food. The increase in the online food ordering service has also compelled the owners to think of opening the franchise of the famous brands in varied localities in order to facilitate the target group there. As the ease of getting a bite of your favorite brand within your residential area, or at the comfort of your couch is captivating.

Franchising not only ensures the customers of a standard taste but also a safer bet for the owners from the business point of view. Yeah, it has its share of cons too and thereby, certain points have to be considered. Such as a fixed amount, a good one, as royalties, advertisement fees, the restraints like pricing, geography territory, staff quality as per set by the brand along with some other legal obligations. However, the saved effort in making a brand from scratch outweighs the cons to a large extent. With franchising, all you need to figure out is a good location which can give you a good positive margin between the profits and royalties.

So, the next time you visit a brand far from your home, don’t worry and just wait. As it will come to your locality too, sooner or later.

From In-Person to On Apps

Whenever somebody enquires me about a good restaurant these days, a nostalgic feeling gushes through my spine and reminds me of the times when it was the only way to find a good restaurant. The times have changed due to the rush of various mobile apps and web portals in the market, and the source of enquiry has taken a swing from persons to apps.

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The apps are not just a digital version of a helping friend, but a beautiful amalgamation of creativity and technology to serve the relevant person at the right time. Many of these apps are quite a personification in themselves. Where some apps are like those foodie friends, who know about all the restaurant with their pamphlets in their drawers, some help in arranging those pamphlets with a payment gateway to facilitate you in placing orders.

Digital menus, special offers only available on apps, coupons in mail and phone’s inbox, no need to iterate your address to the order executive anymore and lots more, are just a ‘tap on your app’ away. If that wasn’t enough, certain apps have even taken the responsibility to help the people craving for good food in an unfamiliar market by sending them information and offers from a nearby restaurant using the beacon technology. Now, that’s some innovation.

FnB industry is growing or rather innovating with each of its steps towards a online future with all the relevant information, reviews, lucrative offers and options for the customers, leaving no stone unturned for a perception glitch. Enhancing your online business is a necessity and not having a customized mobile app might hurt your plans. If you are worried about the cost, then don’t be. We can enhance your business online and on mobile at very reasonable prices.

So, don’t wait! Your prospective customers are waiting for you on their mobiles. Get it done.

DONE serving the Indian F&B industry with innovative solutions

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Himanshu Khona, Director – Done Solutions in a chat with VARINDIA has discussed about the positioning of DONE, the adoption rate of his solutions in the country, the challenges that the company is facing at present besides its marketing strategy.

He also discussed about the rapid increase in the number of brands Done is handling, along with his belief of ‘marketing yourself through your work’. Click here to read the rest of the article and know what more Done has in store, for the nearby future.

Consumer taste buds need variety

There was a time when the craving for a quality dinner or lunch is met at a Dine-in restaurant. The regional cuisines were famous among the crowd. For instance, the plates of North Indians were full of Dal Makhni, Shahi Paneer or Butter Chicken whereas the South Indians preferred Dosas, Appams, their traditional thalis and so on. However, the time has changed and so has the taste buds of the people.

I still remember my switch from Butter Naan to Cheese Capsicum Onion Pizza. Since that day, Pizza has become my preferable choice at any restaurant. If that wasn’t enough the increasing number of Chinese Kiosk in almost all the complexes and markets have brought a huge change in the people’s evening snack choice. Similarly, when one of my friends tried Dal Makhni at a Delhi restaurant, he went gaga over it and passed his ordered cuisine to me. In short, the people need a variety in their food, and they are willing to even shell extra money for that.

In the last one year through our platform, we have seen a huge rise in the Fast Food and Frozen Delight segment. The following graph shows the preference of orders we saw on our platform,

Customer these days have many options when it comes to food, and they don’t hesitate in experimenting with something new. The Quality governs their choices, as only it can make them stick to something for a longer period.

Have you heard about the Dosa Plaza? The chain, with over 100 kinds of Dosas, understood this need of the people and experimented with their Dosas and people loved it. You can do the same. So, if you are a restaurant owner and dreaming for those big lines or waiting customers on call, experiment with something new while assuring its quality. You might hit the jackpot too.

Good Delivery System leads to Loyal Customer Base

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The word ‘Good Restaurant’ pops up many images in front of us. For instance, awesome food, great ambience, and quick service, but then there comes one more picture, of a pizza boy, delivering the pizzas hot and fresh, at our doorsteps. Doesn’t it feel amazing to enjoy the same freshness and quality food, along with the comfort of your home?

The answer in most of the cases would be Yes, and this draws a fair contrast between the Dine-in and Home delivery concept. Where Dine-in offers an overall experience including ambience, food and service, the delivery concept focuses on ordering and delivery experience along with food.

Do you remember your last food ordering experience? Was it smooth or substandard? If it was substandard, would you consider ordering again from the same place?

No, you won’t.

With the pool of options for food, it takes just one negative attribute to annoy the customer. And in return, it sometimes even hampers the loyal customer base of the Brand. And if as a Brand, you are missing on the smoothness of your delivery experience, you are giving an advantage to your competitors.

Good ordering and delivery experience is as much important as good food. It even allows you to serve people without having an infrastructure for Dine-in. Many startups nowadays are entering into the F&B industry, and guess what! They are doing exceedingly well on account of innovation in their food and smooth ordering experience.

It enhances a Brand’s customer base and revenue. The potential of the delivery format has also gained traction with the evident success of prominent pizza chains in India, such as Dominos and Pizza Hut, which have derived a good part of their revenues from the delivery format. In fact, with the seamless ordering platform, gratifications in the form of discount coupons, and compensation for delay in delivery, they have a very loyal customer base which even fetch their Brands the word of mouth publicity.

It’s said that until it not delivered properly, it’s not done properly. So, do ensure that your delivery service is as amazing as your food. As a good delivery system takes care of your potential business which is out there, waiting to be served.

Have you checked your business’ health recently?

1363906925-Business+Health+Check2_jpg-detailIn this ever-developing economy, busy professional life, and hectic schedule, we often miss to keep a check on our health, until it’s a little late. The same characteristic can be said for your business’ health too. The only difference is that a little late, can often get more critical for your business. Business’ health depicts the growth of any business, and any leniency in it, can cost you big time. But how can you actually check it? Let us know how.

When your business comes under the FnB industry, you have to keep in account the details such as, your least performing outlet; least favourite dish among the customers; and if there is any loophole in your business model that you should address. Analytics can help you create an effective and efficient business model by utilizing the audience’s preferences and removing the loopholes if any.

The role of Analytics might be overlooked in front of amazing food, great presentation, and sound marketing techniques, but it cannot be neglected completely. Analytics makes the basis for a solid foundation and helps in building your business in the right direction. For instance, you can up-sell your favourite dish, take special care for your least performing outlet, leverage your existing customers, and re-target them.

As a good health always saves a lot of money, personally or professionally, Analytics can help in having a check on the overall business health. Brands have started increasing their business’ overall efficiency by utilizing Analytics in their business model. Daily monitoring and remedial actions assist in changing the model accordingly, to make it more beneficial.

More than 30,000 orders per month with around 30 brand on board, DONE!

DONE, a cloud-based Online Order Management, CRM and Analytics platform, has recently crossed the mark of 30,000 orders per month through their platform. In the last 6 months, they have achieved an increase of nearly 90% in their clientele and have attracted around 30 brands till date. The simple yet sophisticated user interface of the platform has provided their clients a tremendous growth of around 400% per quarter in web orders with good responses in other ordering avenues too.

The capability of handling any volume of orders, scalability to cater any number of outlets, and skills in enhancing the online presence makes DONE a “Complete” solution for the FnB industry. According to the National Restaurant Association of India, the Indian Food Service Industry was worth $13 bn in 2013 and is expected to reach $78 bn by 2018. As per India Brand Equity Foundation, the online food ordering business in India in 2014 was estimated to be around $780 mn- $940 mn, which is growing at 20-30% Month-over-Month (MoM). It makes this industry a gravy train for the investors, and DONE would surely be on their radar for investments. The availability of Analytics Dashboard to gain business insights and CRM, further shifts the ball in their court.

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Himanshu Khona, Co-Founder at DONE, discussed the change in the consumer behaviour towards Web ordering, and how other avenues are performing in comparison.

To read the full press release in Core Communique, please click Here.

Are Your Customers Already Spoiled?

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Sanjay always prefers to go the same restaurant to dine in, no matter how many alternatives he has. Even when his friends ask him to suggest a place to eat, he starts praising the same restaurant and has sent his many friends there till date.

But is this behaviour unusual? Absolutely not!

Everyone knows at least one person who does these things, and the only reason for such behaviour is that he has been spoiled by the good service of a restaurant. Good service not only lures the customers, it makes them loyal too.

The more loyal a customer gets, the more business he brings, directly or indirectly. For instance, I love to visit a restaurant due to their awesome food quality, adorable presentation, amiable hospitality, and lastly, their great ambiance. In a way, they have spoiled me to an extent that I prefer them, even if I am offered with slightly better options. After all, they have earned my loyalty through their amazing service and food. I even suggest it to all my friends, whenever they seek my help.

A customer has many choices from cuisines to restaurants, thereby it gets very important for a restaurant owner to attract new customers and retain his old ones.This can be done through innovative marketing strategies, and quality of food and service, respectively.

Similar is the case with ordering food. A good ordering experience increases the chances of a customer calling again. Nobody likes to wait for their call to get picked up, or get late delivery. The quality of service matters the most after the quality of food for any restaurant. If your ordering service is not on par, then despite serving the best food in the market, you might lose potential business.

It’s not about just serving the food; it’s about serving an experience. If your customers are not spoiled yet, what are you waiting for?

Make them comfortable. Give them a memorable taste of food. Pamper them. In short, spoil them!

Our Journey Has Just Begun

VivaConnect, India’s Largest ‘Voice’ and ‘Missed Call’ company has ventured into Food and Beverage (F&B) industry by developing ‘DONE’, a tailor-made order management platform. The platform establishes its eminence by covering all possible contemporary mediums of placing an order including phone calls, web and mobile.

329In this interview with Food Marketing & Technology, Himanshu Khona, Director Done Solutions, points out that this complete platform for Order Management, CRM and Analytics will serve every technology solution needed to run a restaurant in a single package, from dine-in to delivery, including payments and customer loyalty.

He shared some keynotes and incidents from the journey Done has done in the last one year and his vision for the road ahead.

Click Here to know how Done has performed and has an edge over other online platforms.

The Making of An Entrepreneur

“Growing and succeeding are part of an entrepreneur’s life, requiring motivation, a strong self-belief and, sometimes, a slap right across your face in order to re-analyse your flaws and climb the ladder again. Sometimes, when you don’t have a plan at your disposal, it can get quite scary” expressed Mr. Himanshu Khona, Co-Founder of DONE, in a recent interview with the Impact Magazine.

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He shared how a single vacation can change your perception about life and can motivate you to go further ahead in your endeavours. To read what he shared, please CLICK HERE.