There was a time when the craving for a quality dinner or lunch is met at a Dine-in restaurant. The regional cuisines were famous among the crowd. For instance, the plates of North Indians were full of Dal Makhni, Shahi Paneer or Butter Chicken whereas the South Indians preferred Dosas, Appams, their traditional thalis and so on. However, the time has changed and so has the taste buds of the people.
I still remember my switch from Butter Naan to Cheese Capsicum Onion Pizza. Since that day, Pizza has become my preferable choice at any restaurant. If that wasn’t enough the increasing number of Chinese Kiosk in almost all the complexes and markets have brought a huge change in the people’s evening snack choice. Similarly, when one of my friends tried Dal Makhni at a Delhi restaurant, he went gaga over it and passed his ordered cuisine to me. In short, the people need a variety in their food, and they are willing to even shell extra money for that.
In the last one year through our platform, we have seen a huge rise in the Fast Food and Frozen Delight segment. The following graph shows the preference of orders we saw on our platform,
Customer these days have many options when it comes to food, and they don’t hesitate in experimenting with something new. The Quality governs their choices, as only it can make them stick to something for a longer period.
Have you heard about the Dosa Plaza? The chain, with over 100 kinds of Dosas, understood this need of the people and experimented with their Dosas and people loved it. You can do the same. So, if you are a restaurant owner and dreaming for those big lines or waiting customers on call, experiment with something new while assuring its quality. You might hit the jackpot too.